Wharton Business Analytics Certificate

Program Overview

The Wharton Business Analytics Certificate is an executive-level, online program offered by the Wharton School of the University of Pennsylvania — one of the world’s leading business schools. This certificate empowers professionals to make data-informed strategic decisions by combining business acumen with modern analytics.

Designed for managers, executives, and business professionals, the program focuses on how analytics can drive value across marketing, operations, HR, finance, and strategy. Rather than coding-heavy instruction, the emphasis is on interpreting data, applying analytics frameworks, and leading data-centric teams.

Program Highlights

• Taught by Wharton professors from MBA & executive education programs

• No programming experience required

• Delivered 100% online via Wharton Online (Coursera or Wharton Direct)

• Suitable for mid-to-senior level professionals and decision-makers

• Case studies from real companies and industries

What You’ll Learn

1. Understanding Business Analytics

• Introduction to descriptive, predictive, and prescriptive analytics

• Translating business problems into analytics questions

• Value creation through data

2. Using Data for Better Decision-Making

• Data-driven frameworks for solving business challenges

• Measuring performance and ROI through metrics

• Business intelligence vs. analytics

3. Applications in Marketing, HR, and Operations

• Customer segmentation and lifetime value modeling

• A/B testing and experimentation in marketing

• Workforce analytics and operational efficiency

4. Data Visualization and Interpretation

• Interpreting dashboards, charts, and trends

• Identifying misleading visuals and biases

• Telling a compelling business story with data

5. Predictive Modeling and Forecasting

• Intro to regression and time-series forecasting

• Making strategic decisions using predictive insights

• Understanding model risk and uncertainty

6. Real-World Case Studies

• Amazon: Customer segmentation

• Google: Experimentation and product decisions

• McKinsey-style frameworks for analytics use

Program Details

• Duration: ~3 months (6–8 hours/week)

• Format: 100% online, self-paced

• Cost: ~$2,500 USD (varies by platform and enrollment path)

• Platform: Wharton Online / Coursera / ExecEd Portal

Who This Program is For

• Managers, executives, and team leads across functions

• Professionals transitioning into analytics-led roles

• Entrepreneurs seeking to leverage data for growth

• Consultants and strategists enhancing client solutions

• MBAs and business graduates looking to upskill in analytics

Key Outcomes

• Earn a Certificate of Completion from the Wharton School

• Build a foundational understanding of business analytics tools & frameworks

• Confidently lead data-focused discussions with stakeholders and technical teams

• Apply analytics in marketing, HR, finance, supply chain, and more

• Gain a competitive edge in today’s data-driven economy

Skills You’ll Gain

• Data literacy and interpretation

• Business-focused analytics application

• Forecasting and performance tracking

• Strategic decision-making with analytics

• Effective data storytelling and leadership