Harvard Business Analytics Program

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Program Overview

The Harvard Business Analytics Program (HBAP) is an intensive, Ivy League executive certificate program designed for professionals aiming to lead through data. Jointly developed by the Harvard Business School (HBS), Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Harvard Faculty of Arts and Sciences, this program blends business strategy, technical acumen, and real-world data application to prepare leaders for the analytics-driven economy.

This isn’t a short online course — it’s a 9-month, graduate-level program taught by Harvard faculty and delivered through a rigorous online format with live classes and an in-person immersion.

Program Highlights

Taught by Harvard Business School and SEAS professors
Combines business leadership, analytics, and data science
Live, interactive online classes + in-person immersion at Harvard
No prior coding or technical background required (but analytical mindset helpful)
Collaborative cohort-based learning with global professionals
For mid- to senior-level professionals

What You’ll Learn

1. Foundations of Business Analytics

Descriptive, predictive, and prescriptive analytics
Introduction to big data in business contexts
Using data to improve decisions and performance

2. Analytical Methods & Data-Driven Strategy

Statistical modeling and regression
Data visualization and interpretation
Using analytics for competitive advantage

3. Operations, Marketing & Customer Analytics

Supply chain and logistics modeling
A/B testing, churn prediction, and customer segmentation
Forecasting and demand planning

4. Machine Learning & AI for Business

Algorithms and models explained for business leaders
Case studies in finance, healthcare, and retail
Interfacing with data science teams and understanding model outputs

5. Leadership in the Age of Analytics

Ethical implications of data usage
Leading data-centric organizations
Driving culture change and cross-functional collaboration

6. Capstone & Immersion Experience

Group project solving a real business problem
2-day in-person Immersion at Harvard University (optional but encouraged)
Networking with faculty and cohort peers

Curriculum

1 Section
2 Lessons
5 Weeks

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