MIT Sloan Applied Business Analytics Certificate

Program Overview

The Applied Business Analytics Certificate from MIT Sloan School of Management is a prestigious executive education program designed to equip professionals with the skills and frameworks needed to make data-driven business decisions. Delivered online, this course blends MIT’s leadership in technology and management to help you master practical analytics tools and strategies without requiring coding experience.

This program emphasizes application over technical depth — making it ideal for business leaders, managers, and professionals who want to work effectively with data teams and embed analytics into strategic decision-making.

Program Highlights

• Taught by world-renowned MIT Sloan faculty

• No coding or advanced math required

• Use-case-driven learning through real-world business scenarios

• Focus on practical business impact of analytics

• 100% online with a flexible, part-time schedule

• Delivered in collaboration with Emeritus (global learning platform)

What You’ll Learn

1. Introduction to Business Analytics

• Core principles of analytics in business

• Descriptive, predictive, and prescriptive analytics

• Identifying data opportunities and challenges

2. Tools for Data-Driven Decision Making

• Using data for operations, marketing, and HR optimization

• Metrics and KPIs that drive results

• Analytical problem framing for executives

3. Predictive Analytics & Forecasting

• Regression models for forecasting outcomes

• Demand and trend forecasting techniques

• Business impact of prediction accuracy

4. Machine Learning Applications in Business

• Introduction to supervised learning

• Decision trees, classification models, and recommendation systems

• Interpreting ML outputs to inform decisions

5. Prescriptive Analytics & Optimization

• Linear programming and decision modeling

• Resource allocation, pricing, and supply chain scenarios

• Real-time analytics for business agility

6. Real-World Case Studies

• Examples from Amazon, Google, Netflix, and airlines

• How leading firms apply analytics to real challenges

• Cross-functional strategy: analytics in finance, ops, and marketing

Program Details

• Duration: 6 weeks (~6–8 hours/week)

• Format: 100% online, asynchronous + live support sessions

• Cost: ~$2,800 USD (may vary slightly depending on location/platform)

• Certificate: Issued by MIT Sloan School of Management

• Platform: Delivered through Emeritus (https://emeritus.org)

Who This Program is For

• Business leaders, managers, and consultants

• Mid-to-senior level professionals aiming to drive innovation using data

• Entrepreneurs and startup founders using analytics for growth

• Product managers, marketers, finance or operations professionals

• Non-technical professionals working with data teams

Key Outcomes

• Gain a globally recognized certificate from MIT Sloan

• Learn to speak the language of data and analytics with confidence

• Enhance decision-making by leveraging advanced analytics tools

• Collaborate effectively with data scientists and technical teams

• Drive measurable business results through evidence-based strategies

Skills You’ll Gain

• Business problem framing with data

• Data-informed decision-making

• Predictive and prescriptive analytics

• Forecasting and trend analysis

• Optimization modeling and scenario testing

• Analytical leadership and communication

Bonus Features

• Access to MIT Sloan Executive Education alumni benefits

• Option to join a global network of peers from diverse industries

• Certificate can be added to LinkedIn or digital resume